Sitting in his home studio one afternoon having spent several sleepless hours recording a Christmas Special that was to debut on W.P.M.D. December 10th, Vince Daniels was finally finished and within minutes of a deadline to submit this 4-hour show to be loaded into the station's automation system. After reviewing the voice tracks filled with glowing words for W.P.M.D. and an audience he waited 11 months to re-connect with, an exhausted Daniels suddenly came to a realization. "What's the sense in submitting this?" he wondered aloud. "Nobody's listening anyway."

When the longtime host of "The Many Moods of Vince Daniels" exited W.P.M.D. last January, it was always his intention to return every Christmas with all-new holiday music specials. In fact, throughout 2006 Vince looked forward to this homecoming. After-all, this was the place that gave birth to his show. In fact, he looked most forward to thanking the alumni association of Cerritos College, home of W.P.M.D. for contacting him 2 months ago and expressing an interest in including Daniels in a "Who's who" publication they're putting together.

The mostly music-intensive "Vince Daniels 2006 Christmas Special" included 5 breaks each hour where he would spend a few minutes talking about where he's been all year, and mostly would talk about his new home on K.C.A.A. Ever aware to promote his website every chance he got, Daniels also explained his website. He told you about the "listen live" bars for both K.C.A.A. and W.P.M.D. He devoted at least one break each hour talking about the fate of Sunday's on his old alma mater. He even teased you and prepared you to listen to that break. This was a special show that was strategically planned out. In addition to airing in Daniels regular 4 hour slot on December 10th, each individual hour would repeat in numerous unannounced times between December 11th and December 26th.

Anyone that happened to be logged on for those two and-a-half weeks at some point would have heard Vince talk about his plan for 2007. He was to make the announcement that when he returned to Sunday's on January 14th, he would only be on for 7 more weeks, just long enough to air some un-heard shows, including the final 5 leading up his finale 11 months ago. Then "in March, or certainly by Easter break, I would depart my Sunday re-run slot on W.P.M.D.," according to the man who in an epiphany moment this week actually listened to himself in playback mode and started to see that none of this was really necessary. "I guess I started to see that nobody is actually sitting on the edge of thier chairs waiting for my re-runs on Sunday. It's possible that folks look at my site and know what shows are coming on and maybe make a mental note to listen. But if something else comes along to distract them, or a more interesting show comes on Television, then my shows are just sitting out there floating around in cyber space without a listening audience. It might as well be mental masturbation on my part."

Daniels decision to depart his Sunday 2:00-6:00pm time slot was mostly over the fact that his library of 56 shows had already aired 3 and in some cases, 4 times over. "The public service announcements are even starting to sound dated, and certainly the political topics we did are years old and the information is old." Of the more than 200 individual segments that have been done on the W.P.M.D. version of The Many Moods, Vinnie estimates that about 70 to 80 are non-dated and useable. He announced on the "lost" Christmas Special that his plan was to create a page of W.P.M.D. memories on his website, VinceDaniels.com and that in the media archives would begin to remove the 3 full episodes that currently occupy that portion of his site, and replace them with 70 or more individual podcasts. Says Daniels, "they've done podcasting studies that show that the average attention span for listening to a podcast is about 45 minutes, so what I'll do is find the top segments, edit them down and if I need to run a two parter or a three parter, I'll do that. But those are what will take over the media archives of my site and I hope to have that up by March. I might even make an exception and have the entire final W.P.M.D. show as one 4 hour podcast. That was a great, stand-alone show."

"People will make it a point to log-on and listen to me on the internet if it's a live and a new show. They prove that every Saturday morning on K.C.A.A. However when its for a re-run, no. No way. They're not gonna hang on till Sunday at 2 to listen. It's a re-run. Forget it. Listeners are conditioned to getting the repeat shows on-demand. That's the key phrase, on-demand," says a grateful and gracious host who woke up this week and started to figure it out for himself. "Hey, a year ago when I was within weeks of my grand finale and goodbye party, the one thing I took comfort in was that the boss would continue to run the link to my website on the Cerritos College W.P.M.D. page. Believe it or not, that drove more hits to my site than any other source. A year ago, and for the longest time, W.P.M.D. was sending the most people to my website. When I'd wake up in the morning and go my site administration panel, without fail W.P.M.D. was the # 1 referrer. Today, they rank between #15 and 20. What I woke up to this week was the realization that I did'nt need to re-connect with my old audience. The fact is, they stuck with me. They're now coming to my site on their own without any reminders from W.P.M.D. All they have to do is read these articles that I post on my site or listen to my new shows at the new place. They don't need a Christmas special to find out all the new information. These people never abandoned me."

To his old boss, Craig Breit, faculty advisor of the station and friend of many years, Vinnie wanted to convey this much. "One day last Fall when Craig and I had lunch, he reiterated to me that the Sunday slot was mine to keep ad infinitum, as long as he's still a tenured professor there. Many times he has invited me to produce original programming just for W.P.M.D. such as this Christmas show. I will forever be grateful for him making a 4 hour a week home for me on his station, and while it would be nice to take advantage of that, I simply don't have the time anymore. My world has opened up since leaving that comfort zone 11 months ago. I have Craig Briet to thank for helping me to finally get a taste of that big world on terrestrial radio where people can finally hear me."